Championing the contribution of pharma via thought leadership campaigns
Not only does the life sciences industry deliver lifesaving and life-changing innovations, it is also a critical industry for the UK economy. However, sceptical and cynical views of the motivations and operations of pharmaceutical companies still abound amongst HCPs and patients.
It’s never been more important for companies to find a powerful way to communicate who they are and what they stand for.
RED IN ACTION
Red has helped to turn pharmaceutical company positioning ‘straplines’ into powerful campaigns demonstrating their mission and purpose, engaging both internal and external audiences. We’ve created and implemented CSR campaigns that improve a company’s reputation and opened up a dialogue with the wider health community. Plus, we’ve managed the conversation when a company’s reputation comes under direct fire.< Back Next Working with patient groups > Close