Generating earned editorial that influences opinion
Circulations of national newspapers might be declining but unique browsers of online news sites are rising, and with trust in the media and engagement in the news on the up, driving earned, editorial coverage is as important as ever. However, with head count at media titles under pressure we need to deliver not only the newsworthy headlines but the clickable multimedia content and distilled social edits that journalists demand if our stories are to make the cut.
RED IN ACTION
The editorial our team lands has been proven to contribute towards influencing access decisions, improving client’s reputations, educating patients and changing HCP prescribing behaviour. From news creation to news management, we know how to craft the stories the media want to write and that’s because our little black book of contacts is unrivalled and we understand the mindset of journalists.< Back Next Issues & crisis > Close