Increasing and improving the profile of private healthcare in the UK
Our beloved NHS means we’re a nation sometimes conflicted and often passive about accessing private provision. But, in the media there is a view that private health supports an ‘under pressure’ NHS by helping those who can pay do so, freeing up appointments to reduce waiting times.
However, there is also increasingly critical editorial coverage on the HCP talent drain as practitioners complement NHS employment with private work.
What is clear is that it’s vital to get the positioning and messaging right when creating communications campaigns for companies operating in the private health sector.
RED IN ACTION
We’ve created campaigns to persuade people of the value of ‘paying’ for healthcare and health services. Plus, we’ve supported private health companies aiming to partner with the NHS.< Back Next Health technology & devices > Close